BASELOAD
O P S
 Get a quote →
The quiet backbone for small businesses

You run the business.
We keep it running.

Websites, email funnels, AI phone agents, and custom apps built for your trade — not pulled off a shelf. Handled by a real person who picks up the phone.

Get your time back → How it works
Based in Tennessee · serving trades & food-service shops nationwide
An example setup
Your website
yourshop.com
Auto
Bookings
↑
Captured while you work
Funnel
Leads in
Margins
Clarity
Know every plate's cost
Built for small shops — like
Electricians Plumbers Family restaurants HVAC shops Cafes & roasters Landscapers Handymen
For shops on every main street

We build for the places that
keep small towns running.

Proof of work

A real app,
running for a real electrician.

Most trade contractors juggle four tools that don't talk to each other. We built one that does — branded for them, owned by them, and running in East Tennessee right now.

One app. Leads come in, jobs roll through, invoices go out. No more chasing information across a notebook, a text thread, and three different apps.

  • Lead capture from website, phone, and walk-ups — all in one inbox
  • Job cards with customer, site notes, materials, and crew — straight from the lead
  • Invoicing generated from completed jobs in one tap, paid online
  • Scheduling the whole crew can see from the truck

Built on Supabase with row-level security, so the contractor owns their data. No per-seat licensing, no vendor lock-in, no surprise SaaS bills.

Your trade is next — plumbers, HVAC, handymen, roofers. Let's build one for your shop →
What we do

Your operations,
quietly handled.

Seven services, done well. The basics every small business actually needs — built once, kept running, and tuned as you grow.

A website that earns its keep

Fast, mobile-ready sites built around how customers actually find and book you — not a template we pulled off a shelf.

Learn more →

Email funnels

Automated follow-ups that work while you're on the job.

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An assistant that answers your phone.

AI voice agents that take reservations, book service calls, and capture contact info — then email you the moment a real lead comes in. Even at 2 a.m.

Workflow automation

Quoting, invoicing, scheduling — wired up so they handle themselves.

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SEO & AI-search

Show up when your customers — and their AI assistants — search for your trade. Built for how people look for local shops today, not 2015.

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Restaurant operations

Menu planning, food-cost analysis, and margin strategy — priced and built from your real numbers, not guesses. Know what every plate earns.

Learn more →

Business strategy, on call.

A regular outside read on what's working, what's leaking, and what to build next. Pricing, offerings, margins, hiring — the boring-but-critical stuff most shops never get a second set of eyes on.

Start the conversation →
How it works

Three steps to
getting your time back.

No long contracts. No sales theater. Two weeks from a first call to a working setup.

1

A real conversation

Thirty minutes. We learn your shop, your customers, and the parts of the day that drive you up the wall.

2

We build the setup

Site, funnels, and automations designed around how you actually work — and tested before they ever touch a customer.

3

You get your time back

We hand you the keys, train you up, and stay on call. Your operations run quietly. You get back to your craft.

Why "Baseload"

The quiet load that
keeps the lights on.

In the power grid, "baseload" is the steady, dependable energy that keeps everything running, no matter what. That's the standard we hold ourselves to for the small businesses we work with.

We work with solo trades contractors, small restaurants, and service-based small businesses — folks who are great at what they do and tired of doing two jobs at once. We build the websites, the funnels, the workflows. The whole quiet backbone.

No agency speak. No twelve-month contracts. Just well-built tools, installed properly, and someone who picks up the phone.

M
Mike — Founder, Baseload Ops
Rogersville, Tennessee
Early clients

A small shop,
building carefully.

Baseload Ops is new — on purpose. We're taking on a handful of founding clients so every setup gets the attention it deserves. Your story could be next.

A handful of founding-client spots are open right now. If you'd like a quiet, well-built backbone for your shop — and the kind of attention you can only give to a few clients at a time — we'd like to hear from you.

M
Mike Oteri
Founder · Baseload Ops
Questions

The stuff
people actually ask.

Most website + funnel setups start at a flat project fee. Custom trade apps are scoped separately based on what you need. Monthly retainers are available for ongoing operations support. We'll quote straight after a 30-minute call — no sales theater.

Yes. Custom apps are built on Supabase with row-level security, and the project lives in your account. No per-seat licensing, no vendor lock-in, no surprise SaaS bills. If we ever part ways, you keep everything.

That's the whole point. We build it, tune it, and train you on the parts you'll actually use. If something breaks or needs a tweak, you call the number on this page — no tickets, no portals, no chatbots.

About two weeks from our first call to a working setup for a standard website + funnel package. Custom apps take longer — usually four to six weeks depending on scope. You'll see progress every few days, not once a month.

We stay on call. Small tweaks, content updates, and check-ins are covered under a monthly retainer if you want one. If you'd rather just own it outright and call us when something comes up, that's fine too — hourly with no minimum.

Stop drowning in admin.
Start doing what you're best at.

Tell us a little about your shop. We'll come back within one business day with a straight answer — what we'd build, roughly what it costs, and whether we're the right fit.